Marketing a cannabis business is surely a hard deal. Cannabis is not like any other traditional substance that you can just promote on social media or television ads. You perhaps know that the substance is still illegal at the federal level. Having said that, cannabis business holders find it very difficult to get their voices heard by the masses. However, despite the above facts, there are a few ways you may be able to market your marijuana. After all, a lot of companies are doing it already. And in this article, we are going to share some of the tactics with you.
Do you own a cannabis dispensary? Or maybe you are a doctor who gives medical marijuana cards in Santa Clara, Los Angeles, or somewhere else. If so, stick with us and learn how you may take your cannabis business to the next level.
Have Clear Business Values That Connect to Your Audience
The first thing you need to do before you start marketing your cannabis business is to have a clear understanding of what your marijuana business stands for. Keep in mind that even after the herb has been legalized in multiple parts of the US, there’s still a stigma associated with it. Think of how your company may contribute to changing that. You need to stand up for the community and make people believe that cannabis is right. And if you are able to do this right, it will surely help you a lot in getting more people to support you, and thus, upsize your customer base.
Learn The Don’ts of Cannabis Marketing
Marketing cannabis, keep in mind, can be tricky. Sometimes, even a small mistake can cost you a lot. However, being aware of what you should avoid may come in quite handy. So, here are a few of the don’ts of cannabis marketing.
Don’t Market Cannabis to or Even Near Minors
Always remember that the herb is age-restricted. And thus, designing your cannabis campaign toward minors can put you in serious trouble.
Don’t Use Copyrighted Content, No Matter The Industry
There have been instances in the past of established companies suing new businesses for this very reason. So, beware!
Don’t Fall Behind on Laws
The cannabis industry is very swift. And thus, you must always be on your toes when it comes to laws. Ignoring the changes in regulations is perhaps the worst thing you can do when it comes to marketing cannabis.
Choose Right Channels to Promote Cannabis
Now, while marketing a cannabis business, sure, traditional options are less. However, you may still use certain things at the ground level. Here they are.
See, mainstream publications and newspapers might not help you promote your cannabis business, given the status of the herb federally. However, some non-mainstream ones may have less strict rules. Use them.
One of the biggest advantages of marketing your business in your niche-specific magazines is that it’ll reach specifically to your audience. You may have seen some of these magazines available in a dispensary’s or clinic’s waiting room. From here, you may be able to gather a loyal customer base.
The cannabis industry organizes many big events every year. And this makes a great opportunity for you to reach out to your target audience. You may buy a booth there for promotions if your finances allow. Otherwise, you can just meet with people, do interviews, speak at the panel, etc. It’s all about making people aware that you exist first. Rest all will follow.
Don’t Ignore Digital Marketing
Though it’s not as easy for cannabis businesses to thrive on social platforms, it doesn’t mean you simply ignore the whole digital arena. There are, in fact, a lot of things you may do online to promote yourself.
Some of the things you may do to market your marijuana business online include:
- Advertising on industry-related websites
- Write informative articles and blog posts
- Give out promo codes and discounts
Collaborating with other small businesses is also a good idea. For instance, if you are a doctor providing medical marijuana card in Santa Clara, you may ask a dispensary to promote you in exchange for some service you may provide them. This may work well for both parties.
Now, these are not the only ways to promote your cannabis businesses. In fact, there’s a lot more to it. However, the above points surely provide you with a basic plan on how you may go about marketing a cannabis business right.